F I R K E E

How We Work

The timeline from first conversation to delivered goods. No surprises.

5–11 weeks from first email to delivery

1
01

First Conversation

1–2 days

You reach out. We talk about what you need — categories, volumes, timelines. Usually a call or email.

What to Expect

You provide: A rough idea of what you're looking for, reference images, target price range
You receive: Honest assessment of fit, confirmation we can help, clear next steps
REAL PHOTO: Video call screenshot or meeting setup — design discussion in progress
2
02

Brief & Direction

3–5 days

Share your brief — tech packs, sketches, references, whatever you have. We align on materials, construction, and aesthetic.

What to Expect

You provide: Tech pack, mood board, sketch, or reference images
You receive: 3–5 design directions, material options, ballpark costing
3
03

Sampling

7–14 days

We make counter samples in-house. 7–14 days. Counter samples are production-grade, not rough prototypes — same materials, same construction, same finish as the final product. You'll get photos before we ship.

What to Expect

You provide: Design sign-off, material preferences
You receive: Physical counter samples, material swatches, construction breakdown
4
04

Feedback & Revisions

3–5 days

You review, we adjust. Most styles are approved in 1–2 rounds.

What to Expect

You provide: Sample feedback, any change requests
You receive: Revised samples (1–2 rounds included), final costing
5
05

Pre-Production

2–3 days

We lock materials, plan the line, confirm capacity and delivery dates.

What to Expect

You provide: Final go-ahead, order quantities, delivery schedule
You receive: Production timeline, material booking confirmation
6
06

Production

21–45 days

Your order runs on our floor. 4 lines, vertically integrated. We don't outsource. You receive daily floor reports with photo updates so you can see progress in real time.

What to Expect

You provide: PO and payment terms
You receive: Weekly progress updates, milestone photos, QC reports
7
07

QC & Ship

5–7 days

Every pair inspected to AQL 2.5 standard. Multi-point check: fit, finish, colour match, sole adhesion, packaging. Packed to your spec. JNPT port is 40 mins from our factory.

What to Expect

You provide: Shipping instructions, customs documents
You receive: Pre-shipment inspection report, shipping docs, tracking

Total Timeline

Conversation
Brief
Sampling
Feedback
Pre-Prod
Production
QC & Ship
~5 Weeks ~11 Weeks

At a Glance

Step You Provide You Receive Timeline
Conversation A rough idea of what you need, reference images, target price range Honest assessment of fit, clear next steps 1-2 days
Brief Tech pack, mood board, sketch, or references 3–5 design directions, material options, ballpark costing 3-5 days
Sampling Design sign-off, material preferences Physical counter samples, material swatches, construction breakdown 7-14 days
Feedback Sample feedback, any change requests Revised samples (1–2 rounds included), final costing 3-5 days
Pre-Prod Final go-ahead, order quantities, delivery schedule Production timeline, material booking confirmation 2-3 days
Production PO and payment terms Weekly progress updates, milestone photos, QC reports 21-45 days
QC & Ship Shipping instructions, customs documents Pre-shipment inspection report, shipping docs, tracking 5-7 days

Fast Samples

In-house prototyping means we iterate fast. No waiting on third parties.

One Roof

Design studio coordination + factory production under one management. Nothing gets lost in translation.

One Point of Contact

You talk to one person throughout. They know your project inside out.

Common Questions

What's the MOQ?

500 pairs per style per colour. We are flexible during development — sample orders and trial runs can be smaller. For orders above 5,000 pairs, volume pricing incentives are available.

Do you work with startups?

Yes. If you are serious about your product and can meet the MOQ, we will work with you regardless of how new you are. Some of our best partnerships started with a single style order.

Can you match a competitor's sample?

Send us the sample and we will assess it. We can reverse-engineer most constructions and suggest material alternatives that hit the same look at a better price. We will always be honest about what we can and cannot replicate.

Do you handle the design or do we need to provide tech packs?

Both. We have an in-house design studio that can develop concepts from scratch. If you have tech packs, great — send them. If you have a napkin sketch, that works too. We meet you wherever you are in the process.

Can I visit the factory?

Absolutely. Our factory is open for buyer visits and third-party inspections at any time. We are 60km from Mumbai city centre — we can arrange pickup and a guided tour of the entire facility.

What are the payment terms?

Standard terms: 30% advance on order confirmation, 70% against copy of B/L. We also accept irrevocable Letters of Credit (L/C at sight). For established relationships, we offer open account terms (Net 30/60). Payment terms are discussed during the first conversation and formalized in the proforma invoice.

Are samples free?

First 2–3 counter samples per style are complimentary for serious inquiries. Shipping costs (DHL/FedEx) are borne by the buyer. Sample charges are fully adjustable against the first production order. Development samples beyond the initial set are charged at cost.

What shipping terms do you offer?

FOB Mumbai (JNPT/Nhava Sheva) is our standard term. We also offer CIF, CFR, and DDP pricing on request. Our export team handles all documentation — GSP certificates, phytosanitary certificates, REACH/SVHC compliance docs, and test reports. We work with all major freight forwarders and can recommend trusted partners.

Do you have REACH/SVHC compliance?

Yes. All materials are REACH compliant and SVHC tested. We provide test certificates from accredited labs (SGS, Bureau Veritas, Intertek) with every shipment. Chemical compliance documentation is standard for all European exports.

Ready to Start?

Your next collection begins with a conversation.

Say Hello